Strategic Thinking
for Art & Culture

Brand Strategy
Thought Leadership
Business Development
Content & Events
Commercial Partnerships
Stakeholder Management

Brand Strategy
- Creating a global arts and culture strategy for a major financial firm
- Reimagining the arts programme for a pinnacle of luxury automotive brand
- Advising a global luxury fashion brand on their multi-channel arts strategy

Cultural Institutions
- Developing a new 8-figure initiative for a leading museum in the American West
- Supporting a leading London museum with their positioning and partnerships
- Reconceptualising a Los Angeles institution's relationship to commercial galleries

Commercial Arts
- Strategic counsel for an international gallery’s expansion in New York
- Global positioning and partnerships strategy for a private museum network
- Operational future proofing for an established commercial gallery

Rebecca Ann Siegel has worked in the arts for over two decades. She was responsible for reconceptualizing Frieze’s art fairs in New York and L.A., and for revamping frieze magazine. Previously, Rebecca co-founded and published Even magazine, prior to which she was an associate at Ruth Catone, a New York-based art advisory firm, and at Pace Gallery. Rebecca holds a BA from Yale University and an MA from Columbia University, both in art history. As of January 2024, Rebecca is the Deputy Head of Arts & Culture at Chanel.

Matt Holt has a track record of developing major global cultural initiatives. Throughout his career he has worked with leading luxury and lifestyle brands to facilitate meaningful projects and partnerships. He was most recently CBDO at Frieze, where he helped launch new fairs in L.A. and Seoul, as well as establishing Frieze Studios - a new creative agency for the arts. Prior to this he held roles at Southbank Centre and Sky. He is on the Board of Metroland Cultures and is a Trustee of Watts Gallery.